Graphic Design Project in 2012 of redesigning a logo (Buffalo Exchange) where I wanted to elevate the status of second-handed clothing; however, I tried to keep the essence of the company to shine through. The logo was inspired by the word exchange. It was the process of recycling clothing, which is why I had the arrows as a continuous flow. The X was to really emphasis the unique name itself: Buffalo Exchange. The creators of Buffalo Exchange chose their name due to believing that buffalos were the most American animal around. Instead of the classic green color to represent recycling, I wanted to use teal to have a mixtures of the flow of eco-friendly and flow of a water cycle enhance the logo.